THE STORY

5 year engagement with insurance underwriters XL Catlin to deliver communications and PR for their global initiative mapping the world’s coral reefs.

Pioneering underwater images – our campaign featured innovative technology used to record these endangered marine wonderlands.

Developing linkages between business risk and ocean risk as key messages.

Delivering, with our partners at the Ocean Agency, extensive TV, print and digital coverage of this visually stunning project about the plight of tropical coral reefs. Major TV networks covered the story. Atlantic magazine, the New York Times, Guardian, Daily Mail, Telegraph and TIME magazine were among the hundreds of publications printing stories each year.

This research about the oceans, the innovative mapping techniques and the images of coral deaths contributed to the wider, global concern about the state of our oceans.
Oh, and an award-winning feature-length cinema documentary Chasing Coral was produced – Check it out on Netflix. https://www.netflix.com/gb/title/80168188