THE STORY

Positively Media created the first international Bladder Cancer Awareness Month campaign for the Brussels-based European Cancer Patient Coalition. This Europe-wide campaign involved participation by patients and families, clinicians and the pharmaceutical sector.

Creating a downloadable campaign toolkit in multiple languagesand a commissioned unifying set of campaign materials from our partners Blooberry Design.

Coordinating a programme of activities, including a pan-European social media campaign and a centre-piece ‘Bubbles for Bladder Cancer’ global event.

Boosting awareness about this common but neglected disease through Clinicians, pharmaceutical companies, patients and carers coming together with a common goal.

Highlights included the deployment of large orange zorbs at events across Europe, from the Mediterranean to the Arctic, and in 20 locations iconic buildings and structures were lit in the campaign colour, orange.